1947: There’s a Difference

Middletown, Conn., Dec. 14 (AP)–A group of sign painters were working on a billboard here this cold December day because Edward J. Hill, a police traffic sergeant, has an alert eye for incongruities.

The billboard stands at the west end of the Connecticut River bridge, looming above a Highway Department sign cautioning “slow–dangerous curve.”

The billboard legend, extolling a brand of gasoline, said “Get going–fast.”

It doesn’t say that now, however. The gasoline company, at Hill’s suggestion, agreed to change the “get going” to “Start.”

From the Springfield Union (Springfield, Massachusetts), Monday, December 15, 1947.

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